Patrick Campbell is the CEO and Co-Founder of ProfitWell — and he's also the OG of all things SaaS pricing. From strategy to tactics, Patrick explains how to build a value-based pricing framework, quantify your buyer personas, and ensure you don't leave any money on the table with your SaaS pricing. In addition, this episode digs into: - The benefits and limitations of pricing tactics such as relativity and anchoring - The impact of localising your pricing for different regions and currencies - How to align your pricing with your customers and quantify your buyer personas - What the best marketers are doing to help the fight against churn - How ProfitWell built their own pricing model using the hub and spoke framework - The inside scoop on how Patrick and the team approached their own marketing using something called bottom-top-of-the-funnel content ProfitWell >> https://www.profitwell.com Price Intelligently >> https://www.priceintelligently.com High Output Management by Andrew Grove >> https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884 Follow Patrick on Twitter >> twitter.com/Patticus --- SaaStock on Tour Helsinki >> https://www.saastock.com/ontour/city/helsinki 20% Discount Code: ADVANCEB2B-20 --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward