Larry Levine | Bringing Authenticity and Heart to Sales

Our special guest on this week’s episode of Conversational Selling is Larry Levine, author of the best selling book “Selling From the Heart.” He is the co-founder of Social Sales Academy, a sales coach and practitioner, a keynote speaker, and the co-host of the Selling From the Heart podcast series.

Larry says, “I was really keenly aware of how salespeople were perceived in the marketplace. And I wanted to change people's perception. I brought caring, respect, heart, sincerity, appreciation to the forefront in an environment where most people weren't expecting it.”

We discuss changing people’s perception of sales, as well as:

• Old models of dysfunctional sales teams

• Inner HEART work required to do the hard work

• Investing in yourself and investing in your teams

• Core foundations of Sales - Building Relationships

• And more