Brooks Wiley is an Austin native and longtime operator in the rapid rise of pickleball as both a sport and commercial industry. After discovering the game in 2018, he immersed himself in its emerging business landscape—exploring equipment, facilities, and the early community driving the sport forward.

His work alongside Steve Kuhn led to the creation of DUPR and Major League Pickleball, where he helped shape early partnerships, recruit pro talent, and build the league structure during a period of intense growth and national attention. His experience spans league operations, team ownership strategy, media ambitions, and the financial realities of scaling a challenger sports property.

Wiley now leads strategic partnerships at PickleTile, focusing on the infrastructure and technology powering pickleball’s expansion. His perspective covers the full ecosystem—from sound-mitigating court solutions to the broader trends driving amateur and professional participation worldwide.

Podcast Chapters:

02:37 Brooks Wiley's Journey into Pickleball

05:20 The Impact of COVID-19 on Pickleball

07:53 Building Major League Pickleball and Duper

10:26 Navigating League Growth and Structure

13:04 Media Strategy and Distribution in Pickleball

15:22 Infrastructure Opportunities in Pickleball

18:19 The Future of Pickleball and Padel

20:56 Global Expansion of Pickleball

23:33 Final Thoughts and Community Engagement

#279: Brooks Wiley, DUPR - Inside the Business of Pickleball