Brands build on International Women's Day, Fifa builds a bigger World Cup, and Patrick Murphy explains DDMC Fortis' plans in Asian soccer

SportsPro editor at large Eoin Connolly is back at headquarters to catch up with senior writer Sam Carp, freshly returned from a stint at Sportel Asia in Macau. 

On the agenda: the efforts of brands like Nike, Visa and Adidas to capitalise on the momentum of women's soccer; Fifa's push to expand its 2022 World Cup to 48 teams across the Gulf; and the players' council intrigue to oust well-regarded ATP president Chris Kermode.

There's also time to discuss Sky Sports' Comcast-era crossovers with NBC, and the diverse broadcast markets of Asia, while DDMC Fortis chief executive Patrick Murphy lays out plans for the agency's eight-year rights partnership with the Asian Football Confederation.