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Pat Robertson and Televangelism Rise
- Pat Robertson pioneered televangelism by leveraging early TV broadcasting technology and religious programming.
- His channel, starting from a UHF station, grew into a powerful media empire shaping conservative Christian media.
Commercializing Faith Healing
- Pat Robertson exploited religious faith for profit, exemplified by his blatant faith healing and telethons.
- Despite miraculous claims, his station faced bankruptcy, highlighting the commercial nature of his ministry.
Christianity Meets Politics
- Robertson’s ministry was central to politicizing evangelical Christianity aligned with the Southern strategy.
- He shifted religious leaders’ traditional political neutrality to active conservative Republican engagement.