Female Startup Club Best of ‘22 - Hitting 4M TikTok followers and building a Gen Z community with Nadya Okamoto from period care brand August (Part 1)
Today we’re learning from Nadya Okamoto, the founder of August, the lifestyle period brand that makes sustainable period care that actually works. Nadya is one of those women that is impossible not to be impressed by and excited about, she’s a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a Tiktoker that’s grown to 4.1 million followers. Crazy stuff.
The gem in this episode is when she steps through her thoughts on Tiktok. It’s pretty crazy!
We also touch on the importance of building a hyper-inclusive hyper-diverse community (all whilst maintaining a special sense of intimacy), growing slowly and thoughtfully and ensuring your cost of acquisition stays as low as possible.
I love Nadya’s key piece of mental health advice, centred all around taking time to really take care of yourself. You have to take care of yourself so you can really sustain your energy. Speaking of which, sleep is everything! And that’s something I can get behind. Being better about taking time to not think about your company is so important. Spending time with the people you love, that’s what will remind you: “this is what I feel so fulfilled doing.” Having that space to be re-ground yourself is so key because you’re able to come back to your work with a new refound trust in your instincts. That’s what you need in leadership. To trust your gut. You have to be making big decisions, but if you have trust in yourself and what your values are you feel much more empowered in making them.
LINKS WE MENTION:
Nadya's Instagram
August's Instagram
August's Twitter
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