The Ambitious Introvert® Podcast Episode 227: How I Think About… Visibility
Nov 17, 2025
Discover how the journey to visibility has transformed from being a social media avoider to running a successful coaching business. Learn why intentionality matters in connecting with clients and how visibility varies at different business stages. Explore the pitfalls of chasing virality versus building trust through deep content. Emma-Louise shares insights on aligning your energy with the platforms you choose and emphasizes relevance over mere reach. This conversation invites introverts to rethink their approach to being seen.
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Episode notes
Long Delay From Visibility Discomfort
- Emma-Louise Parkes delayed starting her business for years because she disliked being visible and avoided social platforms like Facebook and LinkedIn.
- She compared her early career to sitting behind a radar screen and speaking via microphone rather than showing up publicly.
People Buy From People
- Emma-Louise emphasizes that people buy from people and visibility builds familiarity and trust necessary for purchases.
- She links online visibility to real-world interactions where clients expect to see the face behind the service.
Be Intentional With Where You Show Up
- Be intentional about where and why you show up so you conserve energy and attract the right clients.
- Choose visibility strategies that target collaborators, referrers, or paying clients rather than trying to be everywhere.