Episode 227: How I Think About… Visibility

From launching my business in 2019 as a total social media avoider, to now running a globally downloaded podcast and coaching high-performing introverts, my approach to visibility has evolved a lot. And being visible as a business owner in 2025 is very different to how it was even just a few years ago.

This episode isn’t about algorithms or trends. It’s about being intentional with how and where you show up, based on YOUR business and clients.

I dive into:

1. Why visibility means different things at different stages of business
2. How your energy, not the algorithm, should determine where you show up
3. The difference between reach-based visibility vs. relationship-based visibility
4. Why “going viral” doesn’t always lead to clients (and what does)
5. What I’ve learned about deep content - and how it builds long-term trust
6. The #1 question I ask clients who feel drained by content creation

If you’ve ever wondered whether your version of visibility is enough, or if you’re trying to find a more sustainable way to be seen, I hope these unfiltered thoughts spark something for you!

CONNECT WITH EMMA-LOUISE:

Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes

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