Skool Stories
How 2 UK lads launched a $25k Skool in 14 days
Feb 14, 2024
Two UK lads share their journey to launch a $25k Skool in just 14 days. They discuss discovering Eddie, a rising TikTok influencer, and striking a deal to monetize his immense following. With insights on content creation and community-building, they reveal a powerful retention strategy based on personal connection. A fascinating tool that saves them over 100 hours on Instagram is unveiled, along with their effective growth strategies. Their personal transformations through mentorship add a compelling touch to this entrepreneurial tale.
21:42
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Quick takeaways
- The hosts recognized Eddie's potential for monetization through his authentic fitness message and in-person collaboration, leading to rapid audience growth.
- They focused on community retention by offering supportive resources and regular engagement, emphasizing accountability and long-term commitment to fitness transformations.
Deep dives
Connecting with Eddie
The collaboration began when the hosts discovered Eddie's presence on TikTok, where he had only 60,000 followers shortly after starting his account. Recognizing the opportunity to monetize Eddie's growing audience, they reached out to him directly, opting for an in-person meeting rather than a virtual one. During this initial interaction, they identified Eddie's unique message about eating real food and his credibility gained from competing in prestigious bodybuilding events. Their instinct to partner with him was rooted in their belief that his authentic, humorous, and polarizing approach to fitness would resonate with a larger audience.
