Connecting with Eddie

The collaboration began when the hosts discovered Eddie's presence on TikTok, where he had only 60,000 followers shortly after starting his account. Recognizing the opportunity to monetize Eddie's growing audience, they reached out to him directly, opting for an in-person meeting rather than a virtual one. During this initial interaction, they identified Eddie's unique message about eating real food and his credibility gained from competing in prestigious bodybuilding events. Their instinct to partner with him was rooted in their belief that his authentic, humorous, and polarizing approach to fitness would resonate with a larger audience.