Business of Home Podcast The Thursday Show: Billy Cotton on his latest collaboration. Plus: The rise of the Togo sofa
Nov 6, 2025
Billy Cotton, an acclaimed interior designer and product collaborator, shares insights into his latest projects and multi-category collection. He reflects on the impact of his viral Architectural Digest house tour with Lily Allen and David Harbour. Cotton discusses the rise of the Togo sofa during the pandemic, emphasizing its comfort and unique appeal. He also explains his dual approach to design and architecture through his firm, CTK, and the freedom found in high-craft product design. The conversation wraps up with thoughts on the evolving role of AI in the industry.
AI Snips
Chapters
Transcript
Episode notes
Prepare Your Firm For A Slowdown
- Build cash reserves and audit operations to survive a slowdown.
- Resist chasing mismatched clients; serve your core client with alternative offerings.
Audit Ops And Automate Repetitive Tasks
- Tighten operations by auditing software, billing, and invoicing processes now.
- Automate scheduling and follow-ups to save time and protect project profitability.
Housing Trends Are Changing Demand Timelines
- Housing affordability is reshaping client behavior and delaying design work.
- First-time buyers' median age rising to 40 means delayed entry-level purchasing and lost long-term demand.