Today’s guest is an REI Radio student who was once a real estate broker for 25 years. Now back in the real estate game, he discovered an automated marketing channel that has make his real estate return seamless and easy: radio.

In today’s episode, Michael McCaffrey shared what his return to real estate has been like so far—the calls and leads he has generated through radio, what he loves about radio, and what his game plan for the coming years when it comes to radio.

As an added bonus, you’ll also surely enjoy Michael’s wit, wisdom, and sense of humor. You'll also learn a lot of things in today’s episode. And if you are considering radio but unsure if it’s right for you, today’s episode might just help make the decision-process easier!

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WIP 611: The Fully Automated Marketing Channel That Led a Retired Broker to Freedom