The Who What Wear Podcast The 2024 Luxury Report: Little Luxuries, Endless Elegance, and the Fashion Sports Love Affair
Dec 11, 2024
Kristen Nichols, Associate Director of Special Projects at Who What Wear, shares her expertise on luxury fashion market trends. She discusses the evolving dynamics of the luxury sector, focusing on leadership changes and the allure of timeless pieces. The rise of 'little luxuries' like bag charms is highlighted, showcasing personal style. Kristen also dives into the intriguing partnership between fashion and sports, emphasizing how athletes influence luxury branding. Exciting transformations in the industry leading to 2025 are anticipated, including a move towards maximalism.
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Creative Director Shifts
- The luxury fashion market in 2023 saw significant shifts at the top of fashion houses.
- Creative director changes set a new tone, impacting the direction of fashion.
Beyond Trends
- Consumers show interest in pieces beyond trends, like modern heritage items.
- Classic, timeless brands like Ralph Lauren are gaining popularity.
Bag Charm Trend
- Bag charms are rising in popularity, adding a touch of individuality to bags.
- This reflects the increasing focus on personal style.