The Who What Wear Podcast
The 2024 Luxury Report: Little Luxuries, Endless Elegance, and the Fashion Sports Love Affair
Dec 11, 2024
Kristen Nichols, Associate Director of Special Projects at Who What Wear, shares her expertise on luxury fashion market trends. She discusses the evolving dynamics of the luxury sector, focusing on leadership changes and the allure of timeless pieces. The rise of 'little luxuries' like bag charms is highlighted, showcasing personal style. Kristen also dives into the intriguing partnership between fashion and sports, emphasizing how athletes influence luxury branding. Exciting transformations in the industry leading to 2025 are anticipated, including a move towards maximalism.
26:10
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Quick takeaways
- Recent leadership changes at major fashion houses are reshaping brand identities and influencing the future of luxury fashion.
- The growing preference for modern heritage pieces reflects a shift towards sustainable fashion and timeless styles that emphasize quality.
Deep dives
The Impact of Creative Leadership Changes
Recent shifts in creative leadership at major fashion houses are significantly influencing the luxury market. Notable changes include Alessandro Michele at Valentino and Shamina Kamali at Chloe, whose fresh perspectives are reshaping brand identities and driving creative innovations. These shifts highlight the crucial role that artistic direction plays in defining the current and future landscape of luxury fashion. This trend is expected to continue into the next few years, creating both excitement and uncertainty as audiences anticipate new collections from iconic brands.
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