'It was his birthday & I thought of customising a shoe and gifting it to him on his birthday' And so Toesmith was born! and they haven't looked back . I speak to Aayush Jindal Co-founder of Toesmith , India’s first tech-driven footwear brand, offering customisation of shoes . In this episode he talks how the 3d customisation works. Talks about customer research , pitching his parents the prototype , how they target customers via Facebook and Instagram, how many orders that get a day, quitting the corporate life, how they plan to scale the operation and finally he gives advice on building an e-commerce business & brand in India.

In this conversation we also talk about:

• Pricing strategies that don't pinch!
• Getting great feedback & design from a tattoo artist
• Walking away from nice job at Bain
• How they deal with copyright issues
• Thoughts on the offline / retail market.
• Is it pressure off or pressure on?
• Launching internationally & scaling
• Experiencing failure on his previous start-up
• Getting advice from parents who work in the shoe manufacturing business.

and much much more

Links

https://www.toesmith.com/

P.S

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P.P.S

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music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

Hosted And Produced by Neil Patel 

https://www.linkedin.com/today/author/neilpatel2

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Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV