The Neon Show Helping Startups Grow Through Engineered Organic Marketing Ft. Vaibhav Sisinty, Founder-GrowthSchool
Thinking about Entrepreneurship or Startups which of the following do you think really matters -
# Having Degree from a Tier-1 college?
# Having or finding the right Co-founder?
# Sky-rocketing your scale up as soon as you secure funding?
# Pouring in your resources to get as many customers as fast as possible via Ads?
Well the short answer to all the above questions is, IT DOESN’T.
In today’s episode we’ve with us Vaibhav Sisinty, Founder, GrowthSchool. And in this episode, while sharing his experiences of building and scaling GrowthSchool, he busts all the above myths one-by-one.
For all of you, who’ve been active on Linkedin, in the past few years, especially around themes like marketing and growth hacking, you would have surely noticed a post or an Ad by Vaibhav, or his perfect case of personal branding and self-curated courses on Sisinty.com.
During the episode, we talk with Vaibhav about how he learnt and grew his marketing skills during his job at Uber and Klook, how he used a brilliant growth hacking method even while raising his first round and much more.
Lastly before we dive deeper into the podcast, something that Vaibhav mentioned during the episode - “True Product Market Fit is, If I shut down my product today, will 25 people line out of my office, requesting to please turn it ON.”
Notes -
00:54 - Intro
01:55 - Starting in Growth Journey: From his 1st Venture to Uber
05:24 - Helping other startups: His playground to learn
06:29 - Building Organic v/s Paid Channels of Growth
12:02 - Founder-Market Fit towards starting GrowthSchool
16:02 - 0 to $1 Mn ARR before first round of funding
20:36 - Zoho Sponsored – Prashant Ganti on Where do founders struggle with Payroll and how can they fix it?
22:33 - Running Lean & Shrewd to achieve profitability
23:58 - Scale & format of courses before and after the funding
29:00 - Growth Hacking his way to raise funding from Sequoia, Owl & 80+ Angels
36:15 - “Blitzscaling right after funding will break things.”
39:17 - Focus & Internal goals in near future
41:46 - What’s his definition of PMF for GrowthSchool?
49:15 - Managing his time as a Solo Founder
52:55 - Various process which he has built in his life
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