Empire Building cover image

Empire Building

242. The SECRET to Getting a YES in Sales

Oct 28, 2024
31:12

Do you feel like you are hitting a wall with potential clients? In today’s episode, we talk about a tool you can use to get people to open up and deeply engage with you. Today, we teach you the secret magic of open-ended questions.

Open-ended questions help you uncover the other person’s motivation, discover their priorities, and build rapport with them. When you pair open-ended questions with reflective listening and follow-up questions, you can learn their most powerful motivator—their “why.” Knowing a person’s “why” is the key to making a sale.

In this episode, we give you multiple open-ended questions you can fall back on in any conversation with a lead. With a little practice, you will master open-ended questions and start reaping the rewards.


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Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.



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