This week Matt sat down for a special episode with three full time MBA students who built their own custom track in the Walton MBA program. The track is called marketing and the art of storytelling and it explores the creative side of marketing in addition to the traditional science as well as the power of storytelling for marketing and leadership. They also discussed other innovations within the Walton College including the Office of Entrepreneurship and Innovation, McMillon Innovation Studio and Venture Intern Program. Finally, they touched on the viral Coinbase superbowl ad and analyzed why it was successful and "sticky" with a variety of consumers.

Learn more about the Walton MBA program here: https://walton.uark.edu/graduate-programs/mba-masters-degree-program/index.php and the Office of Entrepreneurship and Innovation here: https://entrepreneurship.uark.edu/