#1407: Supporting XR Innovation in Play with Creature Game Studio and Label with Doug North Cook
Jul 26, 2024
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Doug North Cook, CEO and Creative Director of Creature, leads an immersive game studio and label showcasing 16 XR projects. He discusses innovative titles like 'Laser Dance' and 'Thrasher,' with unique mechanics that enhance player embodiment through hand-tracking. North Cook shares insights on the creative process behind these games and the importance of collaboration in the mixed reality landscape. He emphasizes how XR technologies restore joy and playfulness, making gaming accessible and engaging for all.
Creature is pioneering innovative mixed reality games like Starship Home, enhancing user interactivity through immersive digital-physical integration.
The studio's commitment to collaboration as a label supports indie developers in overcoming challenges and fostering collective innovation in XR gaming.
With notable awards for titles like Thrasher and Laser Dance, Creature underlines the rising significance of hand tracking in enriching player engagement.
Deep dives
Innovation in Mixed Reality Gaming
Creature, an immersive game studio, is creating innovative games that utilize mixed reality technologies. Their flagship game, Starship Home, is described as a cozy sci-fi psychedelic adventure that innovatively integrates digital elements into users' physical spaces. The studio aims to explore new game mechanics with features like hand tracking, which significantly enhances user interaction. By developing games that require players to navigate their real environments, Creature emphasizes the immersive potential of mixed reality as a new frontier in gaming.
Recognition of Creative Projects
Creature's games have received accolades for their unique design and execution, with Thrasher winning the Best Game Experience at Raindance Immersive 2024. Additionally, another project, Laser Dance, received the Spirit of Raindance Award, highlighting the creative quality within the studio's portfolio. These recognitions showcase the success of Creature's commitment to fostering innovative gameplay, distinguishing their titles through engaging and original mechanics. Such accolades also reflect the emerging importance of mixed reality and hand tracking in enhancing user experiences in gaming.
Collaborative Development Approach
Doug Northcook, the CEO and creative director, describes Creature as not only a game studio but also a label supporting multiple other game studios. This collaborative framework allows for shared insights and practices, fostering innovation among studios. The internal structure promotes a brain trust where developers can learn from each other's successes and challenges, leading to collective growth. This approach aims to cultivate a supportive environment that addresses the unique challenges faced by indie game developers in the evolving landscape of immersive technology.
Funding Initiatives for Game Development
In partnership with SideQuest, Creature established a developer fund that supports innovative projects in the XR space. The fund attracted nearly 300 submissions, emphasizing the high level of interest from the developer community in exploring new technologies. Projects like Maestro benefited from this fund, allowing for deeper investment in titles with unique gameplay mechanics and hand-tracking features. This funding initiative reflects a broader commitment to sustaining indie games and ensuring developers retain control over their revenue.
Emphasis on Playfulness and User Experience
Northcook highlights the significance of maintaining a sense of playfulness within gaming, especially as audiences grow older and more detached from playful experiences. Through mixed reality, Creature aims to impart the joys of exploration and wonder, engaging users in ways that traditional gaming might not. The studio's focus on creating accessible and enjoyable game mechanics is crucial in attracting new audiences beyond conventional gamers. By fostering a sense of play and creativity, Creature aspires to shape the future of immersive gaming while ensuring an enjoyable experience for all users.
Doug North Cook is the CEO and Creative Director for Creature, which is both an immersive game studio and label announced a year ago that's representing 10 different XR studios and 16 projects slated as far out as 2027. Creature had four different projects with announcements as a part of the UploadVR Summers Showcase 2024 on June 26th that included Laser Dance, Thrasher, Maestro as well as the "cozy sci-fi, psychedelic adventure" mixed reality game that they're building called Starship Home.
Each of these games are exploring either innovative hand-tracking or mixed reality mechanics that are exploring new forms of embodied gameplay. He describes the ribbon dance-inspired gamed mechanic of Thrasher as "a form of extended proprioception" where it feels like an extension of your body when playing it. I totally agree with this assessment, and I elaborate more on the magical experience of Thrasher's hand tracking with the creators after having a chance to have an early look at Raindance Immersive where it took home the best game experience. I also caught up with the solo developer of Laser Dance, which picked up one of the Spirit of Raindance 2024 Awards. North Cook said that Laser Dance has become his go-to demo in order to show off the affordances of mixed reality, and both of these games capture the innovative indie spirit that are represented by the game label side of Creature.
I had a chance to catch up with North Cook to unpack the challenges of mixed reality development, a bit of a behind-the-scenes sneak preview on their mixed reality game Starship Home, collaborating with SideQuestVR on a $1M Indie VR Fund, but also how he's found a unique sweet spot between an agency and publisher to create a collaborative brain trust of veteran XR game developers who are helping to solve many of these intractable XR design problems.
This is a listener-supported podcast through the Voices of VR Patreon.
Music: Fatality
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