Everyday Oral Surgery Dr. Mulokozi Lugakingira: Marketing Strategy to Get Quality Implant Referrals
Referrals can be the lifeblood of your practice. Today we welcome ‘The Implant Doctor’ Mulokozi Lugakingira onto the show to learn both about his practice and about his effective referral marketing strategy. After chatting about Mulokozi’s personal and professional history, we dive into the top lessons that he’s learned from running his practice. We discuss the business skills that you need, along with the challenges that come with taking over an existing practice. Mulokozi then unpacks what he does to earn doctor referrals, touching on the benefits of hosting ‘lunch and learns’ and covering your bases by advertising on most dominant media channels. A key insight, he talks about the importance of targeting a specific group of patients before telling listeners what they should look for when hiring a marketing company. Later, we explore Molukozi’s surgery process, why you should know your limits as a doctor, and the advantages of being personable. We wrap up the episode by asking Molukozi our final fast five questions. Tune in to hear more about getting referrals and building your practice from the successful Dr. Mulokozi Lugakingira.
Key Points From This Episode:
- Dr. Mulokozi Lugakingira shares details about his training and professional history.
- Hear about Mulokozi’s practice and specialties.
- The top lessons that Mulokozi has learned from starting his practice.
- Reflecting on the early challenges taking over a practice.
- What Mulokozi does to land doctor referrals and get his name out there.
- Exploring the value of diversifying your referral marketing strategy.
- What to look for when hiring a marketing company.
- The secret sauce for referrals; knowing your limit and doing right by your patients.
- Molukozi unpacks his pre and post-implant surgery process.
- Advice for new oral surgeons looking for direction.
- Why transparency and being personable lead to a stable revenue stream.
- Find out Molukozi’s answers to our five rapid-fire questions.
- Whether doctors should tell patients what to do or leave their decision up to them.
Links Mentioned in Today’s Episode: