Two Days Off: Gina Goes Slow to Get Fashion Right

Gina Stovell has been called many things: climate scientists, onetime geological consultant, sustainability evangelists (that's me who called her that, not a title she'd give herself), entrepreneur, and, most recently, pioneer of the resurgence of flow fashion. 

Delivery times for her clothing company Two Days Off vary depending on how long it takes to make the garment you order, a concept directly opposed to today's culture of instant gratification and promises of same day delivery. Each article is made to order from deadstock fabric that has already been constructed but left unused. According to their site, "this means the lead time for made-to-order garments is at least 4 weeks.During that time we cut, sew, and finish each garment with a close eye for detail and quality. For our small-batch runs, pieces are often limited edition, meaning just you and a few others will own it."

 Gina  embraces the philosophy that doing things the right way is worth the wait, and sometimes efficiency can be more harmful than it is useful.