The Jason & Scot Show - E-Commerce And Retail News EP202b - Cyber 5 Recap with Adobe's Taylor Schreiner (audio repaired)
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Adobe Recap
Taylor Schreiner is the Director of Adobe Digital Insights. He uses Adobe's data to give us a recap of the Cyber 5 (the five shopping days from Black Friday through Cyber Monday, this year Nov 29 - Dec 2).
- Thanksgiving 11/28 - $4.2B (up 14.5% YoY) below forecast of $4.4B
- Black Friday 11/29 - $7.4B (up 19.6% YoY) below forecast of $7.5B
- Saturday - 11/30 - $3.6B (Up 18% YoY) at forecast
- Sunday - 12/1 - $3.8B
- Monday - 12/2 - $9.4B (up 19.7% YoY) at forecast
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Episode 202 of the Jason & Scot show was recorded on Wednesday December 4th, 2019.
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.