Podnews Weekly Review Spotify goes live with its Partner Program; Audioboom's CEO Stuart Last
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Jan 17, 2025 Stuart Last, CEO of Audioboom, shares his insights on the evolving podcast landscape and the company's strategies for 2024. He discusses Spotify's new Partner Program, highlighting its monetization challenges and strict eligibility criteria that many creators face. The conversation also touches on the complexities of ad revenue shares and the importance of community engagement in media. Additionally, he reflects on the impact of innovative technologies like AI on podcasting, paving the way for new opportunities for creators.
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Spotify Monetization Challenges
- Spotify's Partner Program requires exclusivity for monetization, making it challenging but incentivizing creators to focus on Spotify.
- Creators earn from ad revenue and premium streams, yet payment details remain opaque and unconfirmed by users.
Alternative Platforms for Creators
- Consider unconventional platforms like OnlyFans and Pornhub for content distribution if you seek alternative income methods.
- These platforms can generate more income for creators despite smaller audiences.
Copyright Takedown on Spotify
- A podcaster uploaded an animated video of his show to Spotify and received a copyright takedown despite owning all rights.
- Spotify's lack of responsive customer support led to episode removal without resolution.