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Quick takeaways
- Voice artist Bev Standing sued TikTok to regain control over her voice, highlighting the importance of protecting one's reputation in the digital age.
- TikTok's introduction of a new voice, Jessie, and the negative user reactions underscored the significance of voice in creating TikTok content.
Deep dives
Bev Standing's Voice Becomes the Default Voice of TikTok
Bev Standing, a voice artist, had recorded ten thousand sentences for a text-to-speech job with the Chinese Institute of Acoustics. However, she later discovered that her voice was being used by TikTok without her permission. Bev decided to file a lawsuit against TikTok to regain control over her voice, fearing it could negatively impact her reputation and job prospects. The lawsuit received significant attention, and within two weeks of filing, TikTok removed Bev's voice from their app.
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