In this episode of Sales Talk for CEOs, Alice Heiman talks with Gavi Wolf, CEO and Founder of IndieWalls, about how he scaled a creative business, turning an art marketplace into a commercial art consultancy serving major brands. Gavi discusses founder‑led sales, when and how he realized it was time to build a sales leadership function, and the hard lesson about motivating and compensating a high‑performing sales team.

Rapid‑fire picks

Book: Unreasonable Hospitality by Will Guidara.

Podcast: Freakonomics with Stephen Dubner.

CEO Advice: If you want top sales talent, they need to see a clear path to earning real money. Show them others are winning, give them a comp plan they can believe in and the right people will come and perform.

Connect With

Gavi Wolf: LinkedIn | Website
Alice Heiman: LinkedIn | Website

AI-driven process reinvention and value creation in the power, utilities, and renewables industry