Video Game History Hour Ep. 109: Video Game Logos
May 10, 2023
Jack Yarwood, a writer and journalist from Time Extension known for his expertise in video game history and design, shares fascinating insights about the logos of Rare and Rockstar. He discusses the emotional connections players have with these designs and the creative processes behind them. The exploration includes anecdotes on branding evolution, the balance between simplicity and recognizability, and how everyday life influences logo design. Yarwood also delves into the nostalgic impact of these iconic logos on gaming culture.
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Forgotten Origins
- Many video game logo origin stories are unknown.
- Early design information is often lost, especially when external firms or less-documented internal processes were involved.
Rockstar Logo Designers
- Jack Yarwood researched the Rockstar logo's creation.
- He discovered the designers were Jeremy Blake and Karen Scott, early Take-Two artists.
Rockstar's Lifestyle Brand
- Rockstar Games aimed to be a lifestyle brand, not just a game publisher.
- Their logo and marketing reflected a 60s-70s rock-and-roll, almost-famous vibe.
