The Alchemist's Library College Sports are Out of Control (and nobody cares)
Dan Furman is the Executive Director of NIL at the University of Louisville, a strategist at the intersection of college athletics, business, and modern influence.
College sports are in the middle of a once-in-a-century shift. NIL has rewritten how athletes build their brands, how programs compete, and how money flows through the entire ecosystem. Dan sits at the center of that transformation. He works daily with athletes, donors, brands, and university leadership—giving him one of the clearest vantage points on what’s actually happening behind the scenes.
Expect to learn why NIL isn’t just a financial landscape but a cultural one, how the top athletes truly negotiate their value, the misconceptions fans have about collectives, what separates the programs that win in the new era of college sports, how brands decide which athletes to back, the future of recruiting, whether NIL is creating an arms race universities can’t sustain, and much more…
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