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The Long Story with Simon Owens
How Mignon Fogarty launched a massively successful series of online courses
Sep 5, 2024
Mignon Fogarty, a trailblazing media entrepreneur and one of the world’s top podcasters, chats about her remarkable journey with the Grammar Girl podcast and her successful transition into online courses. She shares insights on the importance of partnerships, such as her collaboration with LinkedIn Learning. Mignon discusses the evolution from casual content to structured courses and how evergreen topics keep audiences engaged. Her innovative approach has garnered thousands of students, proving the power of effective communication in today's world.
15:50
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Quick takeaways
- Mignon Fogarty's successful launch of online courses emerged from her understanding of audience needs and strategic partnerships with industry leaders.
- Her transition to LinkedIn Learning allowed for the creation of professional-quality courses, enhancing the learning experience through polished content and distribution.
Deep dives
Innovative Media Entrepreneur
Mignon Fogarty has established herself as a prominent media entrepreneur, launching the Grammar Girl podcast 18 years ago, which garnered significant success and led to a New York Times bestseller. She subsequently founded the Quick and Dirty Tips network, expanding her influence through a variety of podcasts that deliver concise, actionable advice on diverse topics. This approach not only attracted a broad audience but also positioned her as a pioneer in the podcasting world, with a focus on creating evergreen content that remains relevant over time. By collaborating with Macmillan Publishers, she effectively scaled her business, demonstrating her understanding of the media landscape and the value of strategic partnerships.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode