167 - MaaS (Marketing as a System) Step #3: Keyword Research

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It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with early stage startups.

In this episode I cover Step 3: Keyword Research including What it is, Why it works, Who should own this work, and How to do it right. I'll be mixing in some more MaaS-focused episodes over the course of the season.

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