303: JT McCormick - Pimps, Prostitutes, & Perseverance

_“I’m often asked ‘What’s the one thing?’... The fact is, it’s not one thing. It’s the course of several things… but if someone wants me to give them one answer, I express that it’s mindset: What are you going to do to achieve success?”_ JT McCormick’s childhood was fraught with poverty, violence, gang activity, and incarceration. Despite these challenges, he has become the CEO of Book in a Box and one of the premier experts on scaling and growing a business. In this episode, Ari and JT discuss the importance of mindset, discipline, and sacrifice on the road to success. Outline: 0:25 - Ari opens the podcast and introduces his guest, JT McCormick 1:20 - JT talks about his start in the professional world and his introduction to Book in a Box as an author. 2:15 - Ari and JT discuss his backstory and the challenges of his childhood. 4:14 - JT shares a moment from his youth that changed his outlook and set him on the path to success. 5:40 - Even though he was never exposed to entrepreneurship, JT explains how he was able to learn by observing his environment. Even in his first job as a young adult, the drive and dedication that would lead him to success was apparent. 10:45 - Discipline is the root of JT’s success. He thrives on discipline, cultivating the right mindset, and structure. He shares his daily routine. 12:43 - While JT can attribute his success to several factors, mindset has been the most impactful. 13.15 - JT talks about the 3 S’s: sleep, sacrifice, and success. He has an uncommon willingness to sacrifice for success, and he discusses how this has manifested in career. 15:35 - Ari and JT share the challenges of parenting small children. 17:10 - Ari asks JT what excites him most about Book in a Box. 18:22 - JT shares the successes of Book in a Box and the biggest challenges he sees going forward. 20:53 - Ari closes the show Resources: Book in a Box website: [https://bookinabox.com/](https://bookinabox.com/) Find JT McCormick on LinkedIn [https://www.linkedin.com/in/jtmccormick/](https://www.linkedin.com/in/jtmccormick/) Email JT at [JT@bookinabox.com](mailto:JT@bookinabox.com) Find out more about Ari Meisel and Less Doing on our [website](https://go.lessdoing.com/home). Want even more productivity tips, tricks, and insights? Join our Less Doing community on [Slack](https://go.lessdoing.com/labsoptin) or [Facebook](https://www.facebook.com/groups/lessdoinglabs/). ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)