How to Scale Culture as a Rapid-Growth Start-Up with the CPO of National Resilience

One of the most effective strategies to scale and sustain culture through a time of rapid growth is to establish a values system.

But, it’s a strategy to approach with caution.

A weak values system is arguably worse than no system at all.

To dive deep into an example of a rapid-growth startup that built out a highly effective values

system, I met with the Chief People Officer of National Resilience, Mara Strandlund.

Mara broke down her and her company’s approach at National Resilience:

1. The 7 “Phenotypes” of Resilience Culture

Resilience refers to their values as “Phenotypes.” Examples include: velocity, service orientation, and the builder mentality.

2. A “Freedom in a Framework” Approach to Performance Reviews

Employees and managers co-own the performance process within a provided framework of prompts.

3. Leadership Development that Focuses on On-the-Job Application

The approach is simple: 30-minute sessions with no more than 3 takeaways followed by:

• 1-hour manager sessions to talk and learn from each other
• Tools to apply learning on the job
• eLearning

Tune in for more detail on all of the above and much more!