Rory MacFadyen: How Harry Kane-backed Reflo aims to become the ‘Patagonia of Activewear’

Feb 13, 2024

39:35

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Episode notes

Today’s episode, I’m joined by Rory MacFadyen.

Rory is the co-founder of Reflo, a sustainable apparel brand made from recycled plastic waste and is also the chief marketing officer at the Icons Series, a team matchplay golf event featuring sporting icons such as Michael Phelps, Canelo Alvarez, and Harry Kane.

In this conversation, we talk about the merging on these two lives, getting investment from England’s all-time record goalscorer, tearing up the traditional apparel business model, taking a sustainability-first approach, as well as partnering with a Extreme E team, plans to partner with a Formula E team, and to potentially one day land deals in football, cricket, and rugby.

Time Stamps

2:00 - Working at the Icons Series and Meeting Harry Kane

4:00 - Expanding Beyond just Golf

9:00 - Developing a Passion for Sustainability

11:00 - 'McDonald's Makes Salads, it Doesn't Make them a Health Food Store’

16:00 - Accounting for the Difference in Costs

19:00 - The Opportunity for Going Digital

22:00 - Moving into Teamwear

23:00 - Introducing Reloop

26:00 - Balancing Sustainability and Commerciality

30:00 - Harry Kane’s Investment into Reflo

35:00 - Could an Athlete do something Themselves in the Apparel Space?