Breakfast Leadership Show Featured Interview with Stu Heinecke
Wall Street Journal cartoonist and expert marketer Stu Heinecke, author of the new book Get the Meeting!: An Illustrative Contact Marketing Playbook, which can help your audience breakthrough to more of their top accounts more effectively.
The ability to secure a meeting is the one critical networking skill that could make or break your career, and Get the Meeting reveals the innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent.
Picking up where Stu's first top-selling book, How to Get a Meeting With Anyone, left off, Get the Meeting features case studies, tips, and tools for contact marketing and explores new trends including video, AI, personalization, and more.
From Hollywood to the search for Amazon’s HQ2, from a surprising new Contact Marketing model, to “Pocket Campaigns,” which could replace traditional business cards, I am confident that an interview with Stu will spark your listeners imaginations and give you the tools they need to get the meetings—and life-changing results—they always wanted, including:
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Stu can reveal how to get a 100 percent response rate using his innovative contact marketing approach by using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a hire or sale.
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How to use Artificial Intelligence (AI) for identifying and researching targets, coaching, follow-up, prioritizing opportunities, buying signals
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How to integrate Contact Marketing & Social Media: Techniques for finding, connecting and being found online
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Step-by-step how-to sections help you get started creating your own contact marketing campaigns.
Where to find Stu:
LinkedIn: https://www.linkedin.com/in/stuheinecke/
Stu's books:
How To Get A Meeting With Anyone: https://amzn.to/2mG3xIY
Get The Meeting!: https://amzn.to/2mG3Za8