How To Start & Run A Sustainable Clothing Brand | Masterclass 2023 | AEP074

In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business.

We cover what it means and how to implement sustainability in:

✅  Brand values & mission

✅  Marketing

✅  Collection & design

✅  Sourcing & manufacturing

✅  Packaging

✅  Logistics

✅  Product care & afterlife

✅  Sales & communication

Sustainability is becoming increasingly important to consumers, and the fashion industry is no exception. We discuss how a clothing brand can be more sustainable in all stages from idea to sales.

We start by discussing the importance of sustainability and the challenges the fashion industry faces. We then discuss the different ways that you can make your brand more sustainable, including:

✅  Choosing sustainable materials

✅  Using sustainable manufacturing processes

✅  Reducing waste and pollution throughout your supply chain.

✅  Packaging your products in sustainable materials.

✅  Marketing your brand in a sustainable way.

We also share tips for building a loyal customer base and positively impacting the environment. We talk about the importance of transparency, storytelling, and community engagement.

🔥 Apparel Entrepreneurship - https://www.apparelentrepreneurship.com/

🔥 Desinder - https://www.desinder.com/