E183 | The Farmer-Roaster Relationship

Xavier Alexander, a coffee sourcing expert, shares insights on the often-overlooked farmer-roaster relationship. He emphasizes the importance of economic sustainability and transparency in direct trade practices. The conversation dives into the need for authentic connections and fair pricing negotiations to combat industry disparities. Xavier also discusses exciting new projects, including a café with a unique wine focus. Furthermore, he advocates for personal growth through self-awareness and therapy, encouraging healthier interactions in the coffee supply chain.