The Startup Ideas Podcast Nostalgia hacking: my favorite money-making hack of 2024
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Jun 5, 2024 
In this engaging discussion, Jonathan Courtney, Co-Founder and CEO of AJ&Smart, reveals the magic of nostalgia as a powerful business tool. He shares how harnessing childhood memories can captivate modern audiences. From retro gaming to high-end collectibles, he explores lucrative ideas that tap into sentimental connections. The conversation also dives into the rise of nostalgic gaming communities and the potential for startups to thrive by blending old memories with innovative content. It's a treasure trove of inspiration for aspiring entrepreneurs!
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Nostalgia Peak
- Nostalgia tends to peak between the ages of 10 and 20, influencing preferences and purchasing decisions.
- This insight is based on a study where people rated the "best" things in life, aligning with their adolescent years.
Poutine Nostalgia
- Greg Eisenberg questions his love for poutine, a Canadian dish, wondering if it's genuine or nostalgia-driven.
- This personal anecdote highlights how nostalgia can blur the lines between actual preference and sentimental attachment.
Nostalgia Purchases
- Jonathan Courtney bought Palmer Luckey's Modretro, a Game Boy Color recreation, driven by nostalgia.
- He realized many purchases, like Radiohead vinyls and Teenage Engineering products, are nostalgia-based.