📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼

Apps and marketers are increasingly paying attention to UGCs and live action videos to leverage the candor and spontaneity of these videos that drives massive performance and engagement.

Yet so much of this is a blue-sky space, and the playbook is being written in front of us - be it scripts, structures, layouts and much more.

Check out this episode with Ngozi Ogbonna, VP Marketing at Mosaic Group, Nick Candler, Consultant & Advisor, Crystal Duncan, Senior VP, Influencer Marketing at Tinuiti, Nataliia Drozd, Marketing & UA Lead at Fabulous and Kristine Prigarska, Senior Creative Director at Liftoff where we discussed the current ecosystem of UGCs and how we’re navigating through thousands of talented actors to find and direct the ones that fit our brands.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ugc-live-action-creatives-webinar/

KEY HIGHLIGHTS
💡 How UGCs came on the horizon

🖼 How UGC strategy differs across different apps and different verticals

🕹 How the approach differs for gaming and non-gaming apps

🧰 The most effective formats for UGCs

💃🏿 UGCs with content creators vs. influencers

⚡️ Best practices to hook users in the first few seconds

🎭 Challenges when working with influencers

🏜 What does the actual process of recruitment look like?

💵 Planning budgets for content creators

🎞 The process of directing a shoot remotely

📑 The legal aspects of working with UGCs

📔 What does the brief look like?

 🧮  UGCs, animated ads, display ads or influencers - how to prioritize?

🔱 How does the approach differ across channels?

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