“There is not enough education about finance or money…People are hungry for information. ”
Araminta is a marketing consultant at Mint Studios where she helps fintech companies acquire and retain customers online with content. She's also the host of the Market Like a Fintech podcast, publishes her own blog and newsletter, and is a partner at the Fintech Marketing Hub. She loves talking about everything fintech and content.
In our interview we talk about the unique challenges fintech companies face, her top 3 favorite fintech companies that are killing it in marketing, the importance of a founder’s personal brand, how she scales her own personal brand, and more!
Connect with Araminta via Twitter, LinkedIn, or through her blog.
Resources mentioned:
Andy Crestodina (a marketer that Araminta follows)
Andy's book is “Content Chemistry: An Illustrated Handbook for Content Marketing”
The People of Digital Marketing