The Boom of Podcasts in China

The podcast market in China has seen significant growth, with the number of Chinese-language podcast programs increasing sixfold over three years. The audience for these podcasts has surpassed 220 million, indicating a fundamental shift from niche to mainstream acceptance. Various types of audio content, including audiobooks and online lectures, are contributing to this boom, appealing to listeners seeking a combination of entertainment and knowledge. This diversification allows podcasts to cater to different needs, making them an integral part of daily life for many, particularly among working professionals and students in major cities.