Round Table China The booming industry of podcasts!
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Dec 26, 2024 Dive into the booming podcast industry, especially in China, where Chinese-language programs have surged sixfold in just three years. Discover how podcasts are reshaping audio consumption trends, moving from music to diverse formats that engage listeners like never before. Uncover the unique habits of podcast fans across major cities, shaping their daily routines. Plus, explore the dual impact of AI, enhancing content creation while sparking concerns about preserving the human touch in storytelling.
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Podcast Boom
- The Chinese podcast market is booming, with a sixfold increase in programs in three years.
- Podcasts are becoming mainstream, moving from a niche market.
Headphone Habits
- Lai Ming observes that headphones used to be associated with music listening.
- Now, it's unclear whether someone with headphones is listening to music or podcasts.
Podcast Engagement
- Himalaya's podcast audience exceeds 220 million, with content repurchase rates at 80%.
- User interaction rates also increased by over 20%, demonstrating growth and engagement.