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Here's how the first 30 days of my webinar are going and what I am going to change...

Hey, hey, what's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome so Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Alrighty, guys. I am super pumped for this because I'm going to walk through, as I said ... That was about five, six weeks ago, I launched my webinar, and the webinar that I launched out there and put out there has been ... It's been going fantastic, and I wanted to walk through some numbers and some stats. This is a lesson, so this is Sales Funnel Radio, right?

I want to show you guys when you actually launch a funnel, and you guys know my philosophy that, look, you don't need to know everything, and in fact, it's best if you just know the formula for this whole business game to work online, and then all you do is you start your business and product ideas through the formula. While some of them are not going to work, you're just going to go out and you're just going to try it again.

That's totally fine, and if the formula works, you're just trying to find the right idea and market match that actually makes the formula work and blow up really, really well.

So what I want to do is I want to walk through the actual webinar that I launched. Now, the webinar that I've launched has been in the making, the actual planning of it as far as like, "Hey, I'm going to go do this thing," it was in the planning for, I don't know, a year? It did not actually exist until about four days before I actually did it. Does that make sense?

So I went through and day number one ... So this was January 1st. January 1st was a Monday, and on Monday ... and I did it on Thursday. The webinar actually launched on a Thursday, so Monday what I did is I went through and I just created my registration process itself meaning you could go in, you could register for the webinar, there's a confirmation page, a little bit of indoctrination series.

If you don't know what I'm talking about at all, go read the book Expert Secrets..

So I actually made the registration process itself before there was anything else. I didn't even make the script. There was no script. There was hardly any product at all, at all.

Day number two what I did is I went and I started actually making the script, and I didn't finish it at all, but I came up with my three secrets, and I came up with the actual offer itself, the actual stack slide, the actual offer. Then day number three I put a membership area together, put some stuff in there, and then the actual order process so people could buy.

Day number four, I actually did the webinar, and I woke up on the day of the webinar and I got up and I started the actual slides at 8:30 in the morning, and the webinar was at 2:00 pm, and I was just slide creating like an animal, and I was getting all these pieces together, and music was going crazy. That's the secret to good funnels, by the way. It's music and caffeine.

So I was making the funnels, putting all the pieces together, and I get out and the time starts going away and suddenly it's 10:30, and I'm like, "Crap. I just barely started the secrets," and suddenly it's noon, and it's two hours away, and I'm like, "Oh my gosh. I'm only into secret number two here." If you guys know the webinar formula, that means I'm a third the way through, maybe halfway through, maybe. About an hour before the webinar starts, and there's 270 people registered for this one, and I was like, "Oh my gosh. Holy cow. I'm not going to even finish this thing," and I'm going as fast as I possibly can, and I literally finished the slides two minutes before the actual webinar started. That was some stressful crap. I recommend you not doing it that way, but I got it out the door. I just did it. That's the whole point. I just did it.

If you've not launched something and you've been consuming all of my podcasts and you've been reading the books and you've been learning about the methodology and the formulas behind the stuff that we know works and you still haven't launched it, just set a date and just do it. Just do it. Know that it's going to go out kind of broken, and it was for me as well, and I told you in the last episode that it in part it has to do with a lot my storytelling that created an emotional experience for people that allowed them to know that it was going to be a little bit broken and that they were okay with that.

They were fine with that it was a little bit broken out of the box. All right, so anyway, that's huge. That's a massive, massive piece right there.

So anyways, I launched it, and I sold it. So I'm going to go through some numbers here. I want to go through some stats so that you see what I see, so I can show you what I'm seeing and what I'm looking at because I mean even when I worked at ClickFunnels, I was the lead funnel builder. We went through. We were building funnels like crazy. I was cranking out ... I mean, man, my entire almost two years there it was like one extreme deadline after the other.

I mean I felt like I hardly ever got a break. I got a little burnt out, I'm not going to lie. It was a lot, but I was cranking them out on average almost one a day, on the average. It was just like, "Holy smokes." It was a ton of funnels, and love it, enjoyed it, still enjoy it, still doing it, just now for myself.

Anyway, so what I wanted to do though is I wanted to just go through and just show you guys how like, "Okay, look. Here's the standard of after we launch a funnel, any funnel, usually out of the gate it does not do that well. There's some broken pieces with it. We expect that, we know that, and the reason why, here's the reason why.

A lot of what we build, a lot of what we put out there, has to do with what we call an ask campaign. Now you guys have heard this before, I'm sure.

When we were expecting our first girl, our first ... four years ago, over four years ago now. When we were expecting our first little one, we were literally in the delivery room. My wife was getting induced, and I am so sorry to admit this that I did this. This was stupid. I should not have done this, but we had been in that room for hours and hours and hours, and I was like, "Oh." As a man, there's not that much you can do.

My wife's getting ready to deliver our first kid. We're super excited. We've been in there for a while though, and spent the night in there, and it was ... We were just exhausted, and we were just waiting, and we were just waiting for the new one. She wasn't actually in labor yet, but we couldn't go home yet because it was in this weird limbo stage.

At the time, I was listening to a lot of Pat Flynn, Smart Passive Income podcast. It's a great podcast. I went through, I was listening to a lot of them, and that's where I learned about Noah Kagan, and Noah Kagan had this product where if you had any questions you could literally text Noah and he would text you back. So I was sitting in the room, and I was texting Noah Kagan, and I was sitting there in the middle ... and my wife's about to give birth. That was stupid, okay?

I did not earn brownie points for that, but here's what I learned...

I went and I was texting him, and I was like, "Hey, man, I really want to get your course," and I hadn't really figured this game out yet. This was four and a half years ago, and it's crazy she's that old now. That's nuts.

Anyway, so I was texting Noah Kagan, and he goes, "Hey, man. Hey, man, I got this cool idea, and all these people say they really want it, which is really awesome. Do you think I should go build it?" He's like, "That's cool, but frankly, I don't care what people think. I let people vote with their wallets." That's what Noah told me. I was like, "Huh. That's interesting. That's very interesting."

Okay, now take that, follow me real quick. When most of this product is started from an ask campaign, they're not voting with their wallets. They're voting with their opinions. People behave differently when it's actually time to take the wallet out. So here's the whole point. The formula that we teach, the formula that I teach, the formula that we go through sort of like, "Hey, this is how we know big money comes online in this formula. Start with an ask campaign, figure out what people want, and then just deliver it."

There's a whole bunch of stuff in-between that, but that's the premise of it. Figure out what people want, ask them what they want, and then go make it.

The issue that can happen, and the reason why funnels fail out the gate usually on round one, is because we did an ask campaign where there was no money involved. It's just their opinions. People behave differently with what they say versus what they'll actually take their wallet out for.

So we're going out, this very first week, this very first webinar, I went out and I'm building the webinar and I'm putting the stuff together, and I did all these ask campaigns. I did six or seven ask campaigns. Right next to me, there's a whiteboard full, chock-full of false beliefs that I found, and that stemmed my marketing message, the product, the actual offer, all the way I would talk, the way I would put the script together, all of it.

The thing is that there was not actual wallet involved with that, so I have to take what they said with a little bit of a grain of salt, put it in the formula, and toss it out there with the expectation that now that I'm actually asking for people's money, they will probably behave slightly different than what they told me during the ask campaign because now their money's involved. They're going to vote with their wallets, just like Noah Kagan told me.

So I tossed this stuff out there. I put this stuff out there with the expectation ... and Russell's the exact same way. When we were there all the time, we'd put these things out there knowing that there's a gap between what people say they want versus what they will actually do and get.

There's a gap there, and this formula will close that gap as much as it possibly can, and then when it comes to launch it, you have to see and watch the numbers and see how things behave and then react appropriately. That's why the stuff usually fails out of the gate, but you're very close to profitability on round number one. Does that make sense? I hope that makes sense what I'm saying.

All I'm saying is that there's a gap between what people will say they will do versus what they actually do. "Oh, yeah, I'll do that," versus the people who actually do it. We all know that. I mean take ... It's just barely turned February, right?

New Year's resolutions, we all say, "Oh, yeah. I'm going to do this, I'm going to do this, I'm going to do this," and then when you actually get to the part of execution that can be a little bit different, and it's because of we say we want something versus us actually doing it. It's the same thing. It's because we're stemming the information that we're collecting on those ask campaigns is coming from people saying, "Oh, yeah, I want this and this and this.

This is what I'm really struggling with. Go make the product for this. That'd be great," versus what they actually get their wallet out for. There's a little bit of a gap there.

The formula, the Expert Secrets formula, the Dot Com Secrets formula, all this stuff that closes the gap as much as it possibly can, and then it's your job as the marketer to go look at the numbers and learn how to be a detective and go, "Huh. They all said they wanted this, but the numbers are telling me they want this. Let's go switch this right here." So all I want to do right now is I want to walk through some numbers of my current webinar. Is that cool? even though you're not in front of me. Is that cool? Does this sound awesome?

Can you guys see how this could be helpful to you? You guys seeing how this could be applicable in your own business?

Okay, so let's walk through this though. So I wanted to set that backdrop so you understand what I'm doing and what I'm looking for and why I'm looking for it. It's because of that gap. It's that action gap between what they say and what they'll actually do. So I created this whole thing off of all the stuff that we teach. I used the exact same formula, the exact same process.

We practice what we preach. I practice what I preach...

So I went out and I created this thing with the understanding that it will most likely fail out the gate. Now, it didn't because I've been publishing like crazy on a second podcast. That created a lot of affinity. That created a lot of emotion towards the upcoming product that they all knew that was coming up. I created pressure just like Hollywood would by tossing out a preview six months before a movie gets released. I did that on purpose. It was lot of planning that went into that.

So I want to walk through some numbers, and I want to walk through some numbers week by week just for the first four weeks. We're just going to go through a few different numbers here. I'm going to go through the registration rate and then I'm going to go through actual purchases, and then I want to go through the indoctrination series. As I go through it, what I want you to do is I want you to take note of what it is that you would do. How would you react based on the numbers that I am actually tossing out there. I've never done anything like this before on my show, but I think it's ...

Let me know if you like this, first off, because I want to keep doing this kind of stuff if you guys find it helpful. This game is more about becoming a good detective. It doesn't matter what you think. It matters what the market thinks. It doesn't matter if you like something or don't. It matters if it sells.

It doesn't matter. It's your job to just use the formula, plug a whole bunch of different ideas through, one of them pops and explodes and now you're just a detective tweaking things based on how the market reacts to it. That's it. That's it.

That sounds crazy, but if you realize that's really all it is, simplify it in your brain and just go master the process and master the formulas? Oh my gosh, guys, the game is not that crazy hard.

I just talked about in the last podcast how you really don't even need to be that amazing at sales copy if you're a good storyteller, so start practicing stories and start learning the formula.

Anyways, let's dive through these numbers here. So what I want to do is I want to go through and I want to toss out just some numbers, some stuff that I've been going through right now, and so I'm going to go week by week by weeks, so through four weeks of the different numbers, and I'm excited to show you. I know what my issues are.

I know exactly the problems. The market has spoken. I know exactly what the issues are, and I'm excited to go through and keep fixing them. So this is it then, okay?

So week number one I had 469 people hit my registration page, and instead of doing it this way, because it's going to be hard to listen to for me anyways, I'm just going to talk about percentages. I had a 60% opt-in rate.

That's insane, and the reason it was so big is because I was promoting to my hot list. I was promoting to my hot list. The people that were on my following, the people that were waiting and begging, they're watching the quote, unquote movie previews, they're listening to my other show. I was priming the market, letting them know it's coming up. So I had almost a 61% opt-in rate, which is on my registration page, which is pretty freaking awesome.

As I moved down though ... So there was 37 purchases, so we made 37 grand. The way it worked out is I think it was 21,00 in sales on the webinar, and then I did another 17,000 on the follow-up sequence, which is awesome. So cool. Holy crap, that's like we did $37,000 or whatever the math is on that. $37,000 on the first week, with no ad spend, just straight to my actual not list.

Now, understand that's going to skew the numbers a little bit. I did not promote to my hot list again after that. It was all about cold ads, cold traffic after that. Not cold, but warm. I don't care about cold traffic for a long time.

So that's $37,000 in sales, which is awesome. Now here's what's interesting. Before we move on past that, the actual registration page, 61% opt-in rate. That's 286 people who registered for the webinar. Unfortunately, it is very standard in the webinar space for only 15 to 20% of the people to actually even show up. If you're getting that, that's pretty standard.

It sucks, but it's standard. It means you're not failing. Of the people who show up and who start watching the actual pitch, they stay on long enough to watch the pitch.

If you're closing at 5%, yes, 5%, it's usually a six-figure webinar within a year if you're doing it every single week. If you're closing at 10%, that's a million dollars usually within a year. 15%? That's very, very good. So my webinar right now is closing, on average, anywhere from 10 to 12%, sometimes 15 with the follow-up sequence, but it's doing really, really well. I've nailed the offer, I've nailed the story, and it's going awesome.

So what's interesting about this is so that week number one, 200 people registered, 280 people. Only 40 of them went through my actual indoctrination series. 40 of 280. What is that? That's 40 ... It's only 13%.

Now, that's through email. 13% meaning 13% click-through rate of all the emails that I sent. That's unfortunately also pretty standard. I mean that sucks though. Oh my gosh. It's terrible. I don't like that that's normal. I don't like that that's standard, so I'm trying to figure out the next piece on that.

So let me compare week number one with the following ... I'm just going to compare with the next three weeks, basically, instead of going week by week by week by week. Okay, so that last was hot traffic. That last was very hot traffic. That was my hot list. The next three weeks I'm talking about here is weeks two, three, and four, and it's to cold traffic ... Not cold, but Facebook ads.

We're running Facebook ads. On average, we're spending about five to six dollars per registrant for a Facebook ad. That's how much you're spending to get someone to register, which is, again, pretty standard. It's pretty awesome. I would love it to be obviously very, very low, but anyway.

So three total weeks together, 612 people registered. Of the 612, again, only 39 people actually went through and opened up my indoctrination series. So I will tell you, looking at the numbers, that is the place that is sucking it up the most. I've got to get people indoctrinated. I've got to get people consuming stories before they get on the webinar.

That is one of the keys and secrets to the perfect webinar. You've got to try and get the sold before the webinar starts. That's one of the big old keys of this whole thing. So I'm going through ... Oh, I mean, gosh, that sucks. 39 people of 600 are actually going through and looking through my indoctrination series? That ... Ugh.

So my biggest thing that I'm focusing on right now is my show-up rate. That's all I'm trying to get to. I'll go through some more numbers in a second here, but the two things, as I go through this ... and keep that in mind as I go through these numbers. I'm being a detective, and the market is telling me to focus on really two things. Oh no, it's three things.

There's three things I'm trying to fix. Increase my show-up rate, which my show-up rate is pretty standard, but I don't like that, so I'm going to try and ... I've got a few ideas of how I'm going to blow it up.

There's some Facebook Messenger bots and stuff like that that we're going to be using. It will still be the same indoctrination series, but we're just going to deliver it over Facebook Messenger because I think a lot of my audience is there rather than their email all the time, so I'm just going to go where they are, and I'm going to follow them.

So I'm going to try and increase my show-up rate. The second thing I'm going to try that I'm going for here, I'm almost done actually building the product. Yes, I just said that. So I've been selling it without it actually being done, which is awesome because it means that the market is creating it with me, which makes the product way less risky for me to actually go create.

It makes it way less risky for me to actually go be successful with this because they're making it with me. The market is telling me what to do. I went through and I talked about that a few episodes ago. New markets must be discovered with the inventor and customer at the exact same time. It's the nature of a new opportunity. Anyway.

Okay, so number one, I'm trying to increase the show-up rate. Number two, I'm trying to increase ... Weirdly enough, weirdly enough, I actually ... I'll more than break even on my ad costs on the webinar, but the majority of my sales come in my follow-up sequence, almost all of them. For example, there was a webinar we did. We spent $500 in ads, and I'm just keeping things low right now, just so you guys know.

In total, my webinar has done about $80,000 in the first month, which is awesome, which is way awesome. $80,000. 37 of that was hot traffic. Anyway. I hope I'm not diving too much into numbers here and it's getting hard to listen to and follow. So let me finish just this idea, okay?

So I'm working on my actual show-up rate. Number two, I'm working on my actual ... When I say, "Hey, here's the URL. Go and buy," I'm trying to make more of a table rush so that the amount of sales I'm getting in the backend is also how many I'm getting when the actual webinar happens. Does that make sense?

Because as soon as I say, "Hey, go buy, everybody. Go buy," there's a few sales that come in, but then there's a bunch that come in during the follow-up series. I'm like, "What is going on?" Weird. Super weird. It was super weird.

All right, and then the third thing I'm trying to focus on is the actual follow-up sequence itself, and I want to make my scarcity and urgency sequence stronger, and I think I know how I'm going to do it. There's a few different places I'm going to go tweak and make better. Some of it has to do with my actual stack, but most of it has to do with how I'm doing the actual scarcity and urgency follow-up sequence because people are knocking down my doors trying to buy it still, and I'm like, "Hey, you got to get on the webinar."

I know they want it, and I've had to say no to a lot of people on stuff to ...

Anyway, so that's what I'm trying to let you guys know is that me looking at these numbers is what tells me what to focus on next. It's not up to me, which is so nice. It's not up to you and your own business. After you just get the thing off the ground, just launch. If you haven't actually put the product out there, just launch, and then it's all about you being a good detective. It's about you looking at the numbers and going, "Huh. That's fascinating."

So in total we only spent $3,000 in ads on the first month because we were just testing where the buyers are. That's it. We're just testing, and at $3,000 in ad spend on the first month and we brought in 40-something thousand in revenue from that. I mean some of that was probably some hot traffic too, but trackable, from Facebook ads itself. We're still 10xing our money right now.

So while we're figuring out where those places are, I'm finishing the product, we're getting stuff out the ground, but then this week, for me, the whole thing should be completely done, which is awesome, and then I'm just turning up the juice. I'm going nuts. I'm turning it up like crazy, and it's going awesome. People are loving the product.

We're having successes from it already, which has been great. People are using ... Anyway. It's just been awesome. I've actually had a lot of you guys go buy it. Not a lot, but I've had some of you guys go buy it from this audience because you guys are just funnel hacking me, which is honoring. That's awesome, but anyway.

So one of the things I did, I also then want to just point out here. I don't know if you guys are running webinars. I encourage you to. If you have nothing out there, I encourage you to actually the Expert Secrets model, figure out how you can package up whatever it is that you're good at, and go find an audience that you're a little better at what you're trying to sell, and they'll buy it from you.

It's one of the fastest ones to make a good chunk of change...

So one of the things that I did on week two that really helped is I went and I added the option to buy through PayPal, and so if you go to my order page right now, which I'm not going to tell you guys what it is because I don't want you to ...

I want to see what my stats are still, but if you go to my order page, you can click a button and buy through credit card or you can click another button and buy through PayPal, and it still does the exact same things as what it would happen is if you bought through Stripe or something like that. It's super cool. Found this cool little piece of code, and just dropped it in, and now I can do the whole thing with PayPal also, which is awesome.

Funny enough, I get about 30% of my sales is actually through that PayPal option now. 30%. That's big. I mean that's huge. 30%. 37,000 at the beginning was through hot audience, subtract it from 80,000. Means we got ... Yeah, that's about right. About $43,000 has come in from the ads and we're spending $3,000, and about 30% of that 43,000 ... Yeah, yeah, about 12,000 has come through the PayPal option.

Yeah, anyway, super, super awesome. Really, really love that. I'm going to go keep putting that in in pretty much every funnel I make now, that PayPal option, so that they can do either or. It's getting the technology's figuring out how to do this stuff with multiple pay options now inside the same funnel, which is awesome.

So anyway, hey, guys, I hope that made sense. I realize I got a little bit techno-babbly with that, but I just hope it makes sense what I'm trying to say is just watch the numbers, you guys. It's all about figuring out what the numbers are. I just finished reading the first section of Ready, Fire, Aim. That's what it talks about. It's like, "Hey, look." You've got to know what your numbers are. You have to know what they are. From cold ads right now, I have $7.07 earnings per click. Seven bucks. That's huge. That's amazing.

That's excluding my hot audience promotion that I did. I don't promote to them anymore. I'm not going to keep pounding them. I'll come back and probably promote it again once a quarter, once every six months, but that's about it.

The rest of it now is I'm going through it and I'm running ads, and then I'm also doing Dream 100 stuff, and I've been shipping packages to a whole bunch of big people, and they're wanting to promote, which is great, and I've had a total of I think of about seven MLM owners asking for this product for their entire company. It's good. I know it's good. There's nothing else out there that's like this, so anyway.

Hopefully that was helpful for me to go through some of these numbers here, and I hope you guys understand what I'm trying to do and what I'm looking at. It's very, very key to understand what that is. It should be relieving to understand that really it's not in your hands.

It does not matter what you think. You don't have to worry about all this stuff sometimes that I see a lot of people worrying about. Most of the time, just put it out there and see how people respond, and if you're like, "I wouldn't buy this," it doesn't matter. You're not the one buying it anyway, so who cares what you think. Just put it out there, see what happens, be a good detective, and work backwards.

So for me, I'm looking at this, and I'm like, "Man, yep, all my numbers are right within industry standards as far as a good webinar goes. Everything's awesome. Cool. Awesome. Built it from scratch just a few weeks ago, which is great. About to fix it and finish up, but man, look at this. I got to fix my show-up rate.

You know what? I got to increase more of the drive so people go buy as soon as the webinar is over. I mean my follow-up series is going amazing, but how can I tweak that and make that even better? Oh, how can I ... ?" It turns into this game. It's the reason why we say, "Don't automate it for a while." Don't automate it for a while, so that you can tweak, so you can go back and forth like, "Oh, man, I changed so much stuff."

I had a webinar that I did. It was two or three weeks ago. It had only a 6% conversion rate, and I was devastated, but my follow-up series brought in another 7,000 in sales. I was like, "Holy crap." So I was like, "Okay, well that series is working well, the follow-up series, but what about on the webinar?"

SalesFunnelBroker So I'm going through and I'm adding in all these pieces. I'm going through. I'm about to go download all the transcripts of all the chats, see what all the questions were, what all the objections were, and then I start incorporating and infusing those and lacing them in through the script to make it better and better and better and better and better until finally I know I'll get to a spot where I automate it, but it's not for a while, and I don't care. I'm not trying to have it happen for a while.

Anyway. I hope that makes sense what I'm saying.

This is a fun game. I don't recommend you go do it totally cold and outright if you still have a 9:00 to 5:00 job, and you've never done it before. Build it up on the side. That's exactly what I did, and all I did was document me. I just documented the journey of me creating the thing along the whole way, and it made it super, super profitable, super easy. It made it super safe and secure because I knew there was an audience waiting for it, and that's what made it release and go out.

So next phases for me, what I'm doing is I don't want to take any profit from this so far. I want to live completely off of other areas, so I'm turning on other funnels. I'm putting other things out there where all my living expenses are taken care of, and I can let the money that's coming in off of this webinar fuel more ad spend so I can just explode the thing and blow it up.

We're just testing with real small amounts right now, really small little pieces of cash all over the place, and by doing that, we're not actually spending that much money in ad spend. $3,000? That's it in ad spend to get that kind of revenue? Holy crap.

If I was to give you $42,000, would you give me $3,000 back? Yeah, of course, but we're keeping it really, really small, and we're starting to find where those pockets are, and now it's all about figuring out these different places and pieces that are going to make the numbers better, but anyways, it's been a ton of fun. I've really, really enjoyed it. I love what I do, and anyway.

Webinars are just so awesome. There is such beauty to selling stuff that's more high-ticket. Too many times I see people selling stuff for super cheap because they're afraid to charge that much money. You're not the one putting up the money anyway. It does not matter. Just figure out how to charge more and then justify for it. Anyway.

All right, guys. Hopefully it was helpful. I know it was a lot of numbers. It was a bit of a techno-babble as well, but I hope you see the process that I'm going through, and I hope that you mirror it. Guess what I'm doing? I'm documenting my journey. That's it, but the next places I'm going to go figure out and next pieces I'm putting on is I'm tweaking a lot of the script, show-up rates, all that other stuff.

So I'm going through and I'm funnel hacking some of the top webinars in the internet in general right now, watching their webinars, and watching what closes they have, and watching the things they put in there, and watching ... because I know my actual offer itself does well. It converts well.

I want to turn up the sexy on that just a little bit, but I know the offer is not actually the big issue right now. It's what can I do for more scarcity and urgency? How can I lace in more of this? You know what I mean?

Anyway, that's what I'm doing right now, so I'm going, I'm funnel hacking the greats. I'm going, I'm seeing what they're doing. I'm putting those things in and it's the very process that I preach, and I hope you guys can see that and just get it out. Just put it out there, whatever it is that you're doing, and just get it out. So anyways, guys, hopefully it was helpful, those current stats.

I'll probably, whenever there's something significant for me to update as well, I'll probably let you guys know what's happening again, but that's an accounting for month one, January, and you guys all know my goal for this year is a million dollars, and I'm on track for it.

A million dollars is what, 82 grand a month? We did $80,000 and then I sold a lot of other stuff in other places, so we're actually right on track, and we're just in the testing phases, so I hope, I think that it will happen faster than the end of the year, and I think it will, but ...

Russell was telling everyone that he thinks it'll happen by summer. That puts some serious pressure. It's like, "Whoa, I didn't know you were going to give that kind of prediction there. Okay. How can we turn up the juice if that's what you're guessing? Okay. All right." That's some good pressure there. All right, guys. Talk to you later. Bye.

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Episode 116 - Josh Sullivan, Founder and Creative Director at Fried Design Co. in Springfield MO