How Much to Charge and How to Build a Team in Property Management
Dec 11, 2015
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Kathleen Richards, President of Portola Property Management and PropertyManagementCoach.com, discusses setting fees and building a team for property management companies. Topics include revenue generation strategies, pricing models, utilizing realtors for moveouts, and optimizing organizational structure for efficiency.
Establishing pricing strategy crucial for new property management companies to attract quality clientele.
Offering additional services beyond basic management fees can significantly enhance income and differentiate business.
Deep dives
Establishing Competitive Pricing Strategies
When starting a property management company, determining the fee structure is crucial. Understanding the mindset behind pricing is essential, as undervaluing services can attract difficult clients. Increasing prices can lead to better quality clientele, reduced stress, and improved profitability. Offering additional services like pet programs and preventative maintenance can be lucrative and differentiate your business.
Building Diverse Revenue Streams
Creating various revenue streams beyond basic management fees is key. Lease ups, maintenance programs, and specialized services like pet programs can significantly enhance income. Conducting property walkthroughs and offering preventative maintenance not only add value for clients but also generate additional revenue. Implementing innovative solutions like annual administrative fees ensures sustainability and covers operational costs.
Optimizing Team Structure
Building a successful property management team involves strategic hiring and delegation. Developing relationships with reliable vendors early on helps streamline property maintenance processes. Hiring an assistant when workload increases can improve efficiency and allow for more focus on business growth. Choosing between a portfolio-based or departmental team structure depends on market demographics and scalability goals.
Utilizing Technology and Specialized Services
Leveraging technology and specialized services can enhance operational efficiency and client satisfaction. Investing in property management software can streamline tasks like statements generation and tenant onboarding. Partnering with experts for marketing and technology support can save time and enhance business growth. Offering unique services like concierge programs and tenant move-out services can set your company apart in the market.
Subscribe to The Property Management Show on iTunes Today to Stay Up to Date on the Latest Episodes Our guest today is Kathleen Richards, President of Portola Property Management and PropertyManagementCoach.com. Our interview is geared towards a newer Property Management company that may need help establishing their pricing and hiring people. However, this interview contains […]