Sell With Authority The Real Cost of Saying Yes, with Dr. Mark Young Part 2
For this episode of Sell With Authority I am thrilled to bring you Part 2 of my interview with Dr. Mark Young, Founder and CEO of Jekyll+Hyde Labs.
During Part 1, Mark dropped a rock-solid challenge: “What are you teaching — and not doing yourself?”
He reminded us that fear-based choices dilute our value. But when we decide from opportunity and cut what anyone else can do — that’s where real progress starts.
Mark reframes selling with a simple but powerful mindset: always be the buyer. Make prospects prove the fit. Make it a privilege to work with your agency. Saying no isn’t weakness — it builds respect.
And value? It’s not a transaction. The more you give, the more reciprocity flows back.
Those lessons set the perfect stage for Part 2 — where we dig into how to raise the floor inside your agency and commit to “impossible” goals that drive real scale.
Mark shares examples, frameworks, and behind-the-scenes details you don’t want to miss.
We keep the momentum going so you can make yourself an easy yes for right-fit clients who value your expertise — and want what you do best.
What you will learn in this episode:- Why setting an “impossible goal” — and compressing your timeline — forces clarity
- How to use time as a tool instead of an obstacle
- How Mark decided what to cut and ditched commodity services
- The powerful “Always Be the Buyer” mindset
- What it means to “raise the floor” inside your agency
- How Mark’s team confidently says “no” to wrong-fit business, and still earns respect and long-term pipeline abundance
- Strategies for building an agency that other agencies want to work with
- Website: https://jandhlabs.com/
- LinkedIn Personal: https://www.linkedin.com/in/markyoungwci/
- LinkedIn Business: https://www.linkedin.com/company/jekyll-and-hyde-labs/
- HYPNO-TISING: The Secrets and Science of Ads That Sell More…: https://www.amazon.com/HYPNO-TISING-Secrets-Science-That-Sell/dp/1544526091