Jordan Platten's Audio Experience I Figured Out How to Keep Clients Paying Me FOREVER
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Dec 17, 2024 Explore innovative strategies for mastering client retention in service-based businesses. Discover the concept of a 'client retention lock' designed to keep customers loyal. Hear insights on effective communication, trust-building, and addressing issues that lead to client churn. Learn the secrets to cultivating long-lasting relationships and ensuring clients keep coming back for more!
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Churn Importance
- Client churn is a top metric for service businesses.
- High churn often occurs around the new year as businesses re-evaluate expenses.
Beyond Good Service
- Don't just deliver good service; address familiarity, complacency, and assumptions.
- Clients may leave due to novelty wearing off, reduced effort, or lack of perceived value.
Early Expectations
- Focus on clear communication, setting expectations early.
- Create communication guidelines to avoid client frustration and address their needs directly.
