162 / What Does It Mean To Be ‘Customer Obsessed’?, with Christian Marek

Christian Marek is Vice President of Product Management at Productboard. He has applied his years of experience in technology and finance while leading product management efforts at Facebook, Google, and Docusign. In this episode, Christian joins co-hosts Sean Murray and Dan Sharp to explore how AI tools are revolutionizing product management by enhancing customer obsession and meeting user needs effectively. Here’s what we cover:

What does it mean to be “customer obsessed”?

And how do I know if I am? Customer obsession is more important than ever before, Christian says. He shares three critical questions to help you determine whether your organization can call itself, “customer obsessed.”

How AI supports Product Managers

Many PMs see AI as a tool that drives efficiency, helps teams go faster, and reduces waste. And it does. But when properly integrated into your workflows, AI tools also enhance decision-making by streamlining your team’s collection of customer insights. Product managers can leverage AI to quickly analyze customer interactions and feedback, allowing them to identify key problems and prioritize features based on data-driven insights.

Next-level Product Management

The role of product managers is evolving with AI, enabling them to focus more on strategy and vision rather than just feature specifications. “PMs who embrace AI,” Christian says, :will be able to scale themselves significantly and to think more about their organization’s vision, business strategy, and high-level execution.” Product managers are quickly adapting to this growing level of influence and enhancing their contribution to team and organizational success.

Obstacles to AI Adoption

Companies often face hurdles in adopting AI – sometimes due to internal resistance and the need for cultural shifts regarding data sharing and privacy. Ask yourself: is my company, and my company’s data, prepared to take advantage of AI’s capabilities?

ITX’s Product + Design Conference returns to Rochester, June 25-26. Be sure to check out the complete list of workshop facilitators and keynote speakers on our P+D Conference landing page!

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