The Monthly Revenue Target I Didn’t Hit (And the PR & Sales Strategy That’s Getting Me Closer)

Aug 13, 2025

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This week, personal branding and PR expert, Katrina Owens, is taking you behind the scenes of her ambitious goal to hit $30K in one month—and why, even though she didn’t quite get there, she’s more confident than ever that it’s coming soon.

From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made the biggest difference. This episode is both a transparent business breakdown and a reminder that your next big goal isn’t just about strategy—it’s about who you become in the process.

She shares:

The outreach and content strategies that dramatically increased client inquiries
How Instagram Stories and DM follow-ups drove more conversions
The PR moments that led directly to new sales in the Fame Ready Entrepreneur Program
Why lifestyle habits (and ditching the “grumpy” energy) supported her growth
Lessons learned from missing her revenue target—and how to keep momentum

Katrina also opens up about the mindset work behind scaling, how she couples PR with sales for maximum impact, and the exact shifts she’s holding onto to hit her next big milestone.

If you’ve ever set a bold revenue goal, missed it, and wondered how to bounce back stronger, this is your playbook.

Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
→ Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem
→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07
→ Learn more about Living in Balance Mentorship: https://libseminars.com/

Follow Katrina for more PR + personal brand strategies:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Listen now to learn how to pair PR with sales, shift your habits, and hit your next big business goal.