The Product Podcast Making the Product Strategy Effective by Spotify Senior PM
Oct 17, 2023
Buket Baran, Senior PM at Spotify, discusses the importance of product strategy, saying no, vision, communication, and customer obsession. She emphasizes the need for adaptability, setting priorities, and using data insights. The podcast also touches on making strategy measurable, staying focused, and seizing opportunities.
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Identifying Crucial Problems
- Figure out the most important problems, which isn't easy.
- Apply theory to daily work to avoid unclear metrics and prioritization.
The Power of No
- Saying "no" is critical for product managers.
- A strong strategy helps determine what to prioritize and reject.
Strategy as a Roadmap
- Product strategy bridges product vision and reality, guiding development.
- Like a road trip, it requires planning, decision-making, and adaptation.