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Debbie Reynolds, “The Data Diva” talks to Stéphane Hamel, a Leader in Strategy, Privacy, Ethics, AI, and the Future of Digital Marketing & Analytics (Canada). We discuss Stéphane’s career journey and the evolution of privacy in data analytics, emphasizing the industry's shift towards more rigorous processes and privacy considerations. Debbie expressed her agreement with the significance of privacy in building customer trust and the potential impact on business bottom lines.

Stéphane strongly advocates for privacy by design and default, emphasizing the need for transparency and customer consent in marketing over exploiting legal loopholes. He highlights the ethical aspects of data collection and the importance of respecting customer preferences. The discussion also covers the complexities of global privacy regulations, the need for a unified ethical approach to privacy standards worldwide, and a fundamental data strategy to ease compliance with diverse laws. We underscore the importance of considering privacy as a core company value and investment, not merely a cost or regulatory compliance issue. Stéphane discusses the increased risks of data breaches and privacy challenges with first-party data collection and dispels myths about the minimal impact of eliminating third-party cookies on consumers. We explore the ethical challenges in marketing, focusing on privacy and data protection.

The episode highlights the importance of prioritizing privacy and ethical considerations in data-driven practices. The speakers emphasized the need for a consistent ethical approach to privacy standards globally and advocated for a fundamental data strategy to simplify compliance with various laws. They stressed the importance of making privacy a core value and investment for companies rather than viewing it as an expense or a regulatory burden. The discussion also underscored the significance of handling small data with trust and control, emphasizing its value over indiscriminate collection and storage of big data and his hope for data privacy in the future.

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