Tech Disruptors How Figma Scales Freemium to Enterprise
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Oct 24, 2025 Praveer Melwani, the CFO of Figma, shares insights on how the platform fosters collaborative design and evolves from freemium to enterprise. He discusses Figma’s unique web-native multiplayer capabilities and its competitive edge against Adobe. Praveer delves into their subscription model, pricing changes, and how AI integrations are transforming design workflows. Highlighting impressive retention metrics and user growth, he emphasizes that AI will enhance rather than replace the craft of design, making Figma an essential tool for modern teams.
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Web-Native Multiplayer Is The Differentiator
- Figma is a web-native multiplayer platform that centralizes teams from idea to developer handoff.
- Multiplayer collaboration and URL-based sharing reduce friction and speed iteration across global teams.
High Enterprise Penetration Behind Revenue
- Figma has ~13 million monthly active users with 450,000 paid customers and strong enterprise penetration.
- Two-thirds of ARR comes from customers paying over $10K, and Figma serves ~95% of the Fortune 500.
Early Enterprise Demand Shifted GTM
- Figma began monetizing in 2017 and launched an org product within six months after customers demanded more controls.
- Early large customers like Uber and Microsoft drove the shift from self-serve to sales-led enterprise motion.