Nelly Ben Hayoun: How to Design Experiences

Nelly Ben Hayoun is a designer of experiences. Sometimes called the "Willy Wonka of Design and Science" or “Part designer, part performance artist, part space traveller”, Nelly and her team are known for transcending boundaries. They create orchestras together with NASA space scientists, put dark energy in your kitchen sink or create places such as The University of the Underground, Nelly’s latest venture that teaches critical thinking, unconventional research and social dreaming to post-graduate students. At her studio in London, Nelly told me more about how it all came about and what it means to design an experience.