“I would not be a buyer of [NKE] at all,” warn Ed Butowsky. He says it’ll take a billion-dollar hit from tariff impacts and it can’t easily move its manufacturing. He also isn’t enthusiastic about its innovation attempts. Giving up shelf space at retailers really hurt the company, he argues, and it has to overcome that self-inflicted wound. “Most retail I think is just dying,” he says, though he likes Mercado Libre (MELI).

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Butowsky: I Wouldn’t Buy Nike At All, Most Retail ‘Is Just Dying’