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Matt Kelly | The Midnight Pod
Nationwide Retail Launch, New Website & an Honest Update on Scaling in 2023 - Doc the Journey Ep 53
Aug 17, 2023
In this podcast, the hosts discuss their support for the brand Vake, their plan to create a free platform for the community, their experiences with scaling and budgeting, reflections on entrepreneurship, and their plans to return to authentic conversations in future episodes.
13:07
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Quick takeaways
- The host aims to build a valuable community through the creation of a Discord server, with the goal of providing more than just product sales.
- Scaling a startup in 2023 involves focusing on metrics like retention, reducing churn, increasing customer lifetime value, improving website content, and experimenting with new offers.
Deep dives
Join the Discord and Create a Community
The podcast episode begins with the host mentioning the creation of a Discord server for listeners to join. The intention behind this Discord server is to provide a platform for people who watch the podcast and attend personal events to connect and build a valuable community. The host acknowledges that he is new to Discord and initially faced some technical issues, but he now has someone helping him manage the server. The goal is to create a community that goes beyond just selling products and offers genuine value to the members.
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