This week on the Be Epic podcast Matt sits down with Brendan Quirk, CEO and President of USA Cycling, for a very special episode on all things cycling leading into the Cyclocross World Cup, which will be hosted October 14-16, 2022 in Fayetteville, Arkansas. They begin their discussion with Brendan recapping how his passion for cycling started at the age of 15, which led to him to open a small retail bike shop in Little Rock, Arkansas. The bike shop soon expanded thanks to their early foray into e-commerce and eventually it became the largest e-commerce cycling company in North America. The company was eventually acquired by backcountry.com. Following his experience in selling bikes, Brendan moved to the cycling apparel industry as the President of Rapha North America. He then transitioned to cycling program director at Runway Group to build the mountain biking trail and cycling ecosystem that we have in place in Northwest Arkansas today. Finally, he served as interim CEO of Allied Cycleworks on the cycling manufacturing side and then to his current role as Chief Executive Officer and President of USA Cycling, the non-profit governing body of the sport of bike racing in the United States.