We've all thought at one time or another, if I could just come up with a great idea, it will sell itself and I'll be rolling in money. Well, it's not quite that simple. Sure, the idea is the impetus of the plan, but the process that you use to keep it moving forward – through a sales funnel – is what will determine your success or not.
Once you've got your big idea, make sure you're being intentional with the content that you're creating around it. An initial free guaranteed offer is a great way to earn trust and continued interest. And from there it's creating a continuous system that funnels your customers from one step to the next with continued opportunities for them, and continued revenue for you.
https://www.theagentsofchange.com/258
The Agents of Change Digital Marketing Podcast